Irresistable Lead Magnet Ideas for Personal Stylists

Ok, so modern personal stylists know how important it is to grow an email list... it's so they can save leads, nurture relationships, and sign new clients — but how exactly do you do that?

You need a "freebie" to offer potential clients in exchange for an email address...  but not just any old free offer.  If you want those precious opt-ins you need an irresistible lead magnet that helps your future dream client get a quick win or solve a problem, fast.

What free lead magnet ideas can you create as a stylist?

So remember that a lead magnet is a free resource that personal stylists can offer people in exchange for opting into their email list. Why?  Because you capture a name and address once but you can nurture that email list forever!  Still, in 2024, email marketing continues to be a highly effective channel for reaching and engaging potential clients (and client lists), and it often outperforms social media marketing and word of mouth.  Email marketing offers a higher level of personalization and direct communication with clients or potential clients.  

Therefore, there are hundreds of ways to approach lead magnets but they’re particularly helpful for stylists who want to help potential clients solve a problem or grab a quick win! 

Here are some of the most effective, proven lead magnets you can leverage as a personal stylist:

1. "Ultimate" Guides: think of the season your potential client is in (or about to head into) and create a quick win by offering her an "Ultimate" Shopping Guide: think swimwear guides, workwear guides, starter capsule wardrobes, Fall Fashion Trends, etc.  How will you deliver this?  Just click on the example above to see it in action!  Step one: create a shoppable board in GoodPix and attach commissionable product to the shopping board.  Post on social media about the ultimate guide, send it out to your current email list, or share it with friends, family, and clients.  You can save it to your "link in bio" on socials or post about it and tell people to comment to get the guide.  Increasing engagement, collecting leads, and possibly making a commission on top of it?  Win, win! 
2. A Checklist: not just any checklist, how about a shoppable checklist?  While your potential client can always Google a generic checklist and go shopping, why not offer a shoppable checklist curated by an expert with real-life examples?  Remember we said that the purpose of a lead magnet is to give potential clients a quick win or solve a problem?  Similar to the "ultimate" guide above, you can create a focused checklist such as: the preppy wardrobe checklist or a checklist for classic wardrobe staples.  See one such idea here.  The possibilities are endless.  Are you a capsule expert?  See a quick win here that you can create in just minutes with GoodPix shoppable style boards. The lead can grab the checklist and start checking her closet but she can also shop for what's missing because your freebie includes shoppable items!     

3. Workshops or videos: ok, we're gonna let you in on a secret, lead magnets don't always have to be freebies!  You can charge for a lead magnet just like top stylist and GoodPix member Jaime Diehl who created a $199 offer for her Summer School For Fashion workshop.  Jaime created a private client site in GoodPix to house the commissionable content for the workshop.  She planned a one-hour Zoom offering a quick body shape lesson at the beginning (20 minutes), she then shared her screen to present the style boards that she made exclusively for workshop attendees (20 minutes), and offered a few minutes of Q&A at the end.  With this method, you earn a little income for the effort you put in, you could potentially earn commissions on the shoppable product, and you give the attendees a little taste of your styling!  A little cash injection for you, a quick win for the audience, and an EXCELLENT lead generation source for your 1:1 styling services.  Make the offer available to your social media audience, your current email list, and your list of clients, or think of potential collaborators who can share the class or workshop with their audience. Videos, masterclasss, and workshops are all highly popular lead magnet styles because opt-ins get to see your face and hear the way you approach style and fashion.

   Create your client-attracting, stylish lead magnet machine today!