Scale Your Personal Styling Business: Proven Ways To Scale
Jul 02, 2024Are you a personal stylist looking to take your business to the next level? You're here because you understand that scaling your business is essential for increasing revenue without necessarily increasing your workload. In the personal styling industry, scaling means boosting your income while avoiding burnout and inefficiency. But how?
Traditional personal styling often requires being constantly on the move- hauling clothing racks, juggling boxes, schlepping returns, and running around in stores with bad inventory. This can be exhausting and time-consuming, limiting your ability to grow because you can only make money if you're physically present doing one of these activities. However, with best-in-class technology like GoodPix, there's a new way forward. Our tech allows you to streamline your processes, reach a broader audience, and focus on what you do best: styling. Let's explore a few proven ways you will leverage our tools to scale your business effectively.
- Leverage Technology and Tools Stylists say they can't live without GoodPix tools to streamline their businesses. "GoodPix is the solution we needed for years!" - Says top stylist, Founder and CEO of Watson Style group. With our modern Client Sites and best-in-the-industry clean Lookbooks, you will streamline your styling services, manage client relationships, and double your styling business as told by top stylist Anne Morrisey.
- Expand Your Services Use our tools to focus on client retention and referrals. Long gone are the days you do a closet audit, shop for a client, make outfits, and say goodbye! Top stylists in GoodPix know that the most successful styling businesses go deep with clients, not wide. Delivery gets easier and easier when you work with your clients multiple times a year, you really get to know your clients' lifestyle, needs, and their style preferences. You can offer additional services after the client's initial investment by offering ongoing outfitting, lookbooks, wardrobe management, and even organizing outfits into calendars for busy professionals like so many of our members. And because clients get so excited that their digitized wardrobe lives right on her phone, it keeps you and your services top of mind. Plus, we hear from stylists all the time that they sign a new client because their friend worked with you and showed off her digital lookbook!
- Hire and Train a Team As your business grows, consider hiring a tech-forward team member to take on double the amount of clients! How? You stay in your zone of styling genius, while your tech-savvy assistant manages clients in GoodPix with shopping boards, and lookbooks, stores all client data, tracks purchases, and more. This allows you to maintain a high level of service and personal touch while increasing your capacity to take on more clients.
- Offer One-to-Many Services Through a Style Membership We saved the best for last. This method will certainly help you scale but it's also a strategic move for the future of your business. Let's discuss. Firstly, style memberships help you scale revenue. We have dozens of top styling pros who offer 1:Many services. What does that mean? It's the holy grail of modern, online service providers. You use GoodPix technology to deliver an amazing style membership! You deliver the same content to multiple people. Maybe you're an expert in styling petites, or creating minimalist capsules, or your forte' is styling CEO Suite execs. You use client sites and lookbooks to deliver shoppable style boards that pertain to your particular perspective in fashion. Not only can you charge a recurring fee for this "membership" (charge monthly, quarterly, or yearly if you wish) you can earn extra revenue through commissions as well. And remember we said a 1:Many service is a strategic business move? When clients first discover you (whether through referrals or your social media presence) they may not be ready to invest in premium services right away. Offering an accessible (aka more affordable) way to work with you allows the client to experience your personality, expertise, and modern, beautiful tech delivery which warms up new leads into 1:1 services in the future.
By following these strategies, you can effectively scale your styling business, increase your revenue, and reduce the physical demands of traditional styling. Embrace GoodPix technology and modern industry standards to create a more efficient and profitable business model Six figures and beyond, here you come!